Below are some of the online stores that sell vegan and cruelty free products in Japan.

English websites

Amazon – Amazon Japan has some vegan food products and lots of vegan books. You can set the language to English and search by the word “vegan.”

iHerb – It has lots of vegan and cruelty free products, including food, makeup, supplements, personal care products and cleaning products. Vegan products are clearly marked as such. There are currently more than 1000 products in the vegan grocery section.

You can set the page language to Japanese or English and the currency to yen or dollars.

As of January 2020, shipping is a flat 4 dollars or free for orders over 20 USD. (For a limited time.)

On the Facebook page IHERB, Japan LOVES you!, members post current sale discounts.

The iHerb info rewards page currently says:

“Welcome to iHerb and Love Letter Rewards, an easy-to-use referral program for iHerb and Love Letter customers and everyone they know.

How it works:

  • Find your unique Rewards code. Log in to access it.
  • Share your Rewards code with family and friends. When a new customer uses your Rewards code, they’ll get 10% off their first order and you’ll get 10% in Rewards credit that you can redeem or save to cash out once you’ve earned $100 USD. For existing customers, you’ll receive 5%.
  • Give 10% discounts to others and get 10% in Rewards credit for you every time you share iHerb Exclusive brands.

It also says:

“How do I earn Rewards credit?

To earn Rewards credits, new or existing customers must complete an order using your Rewards code or link. New customers receive a 10% discount, and you receive 10% of their order as a Rewards credit. You receive a 5% credit when referring existing customers. In addition, you will receive a standard 10% credit for referring iHerb exclusive products, and can access exclusive Rewards only promotions on our Super Rewards Page. Rewards credits have a pending status for 30 days. Once they are available to use, you have 180 days to use them for shopping at iHerb. You can also cash out your Rewards when you have at least $100 of available Rewards at the end of a given month.”

The prices can be significantly cheaper than stores because they don’t add on the retail markup that brick-and-mortar shops have.

You can use paypal, conbini pay or credit cards.

To get a discount on your order please feel free to use our referral codes: WQB630 or ARA5497.

There is also another website run by the same people called Love Letter. It carries more mainstream brands, some with a lot of vegan options, such as Juice Beauty. Purchases at Love Letter are also eligible for the same discount program as those from iHerb.

The products marked as “vegan” on Love Letter appear to be free of animal ingredients, but includes brands sold in China that need to pay for animal testing to be done to sell there. It seems not all products marked “vegan” on Love Letter can be considered cruelty-free.

Rakuten Global Market – The English-language version of the Rakuten website. Click the link to be taken to the results for vegan products.

Tengu Natural Foods – This store delivers everywhere in Japan. They mostly sell food, but they also have some cookbooks and personal care products. The owners also have an excellent vegan and vegetarian restaurant called Alishan Cafe by the beautiful Koma river in Saitama.

The Flying Pig – This is an online store where you can buy Costco products. As the focus is on foreign foods, rather than vegan foods, you’ll need to find out whether the product you want to buy is vegan first (there are no lists of ingredients on the website and only a small number of items are specified as being vegan).

The Foreign Buyers’ Club – This is an online store where you can buy foreign food. There is a vegetarian, but not a vegan, category in the “special diet” section under “General Store & Deli.” You’ll need to check the items to make sure they are vegan (there are no lists of ingredients on the website).

Japanese websites

Kempo (can contact for English service) – Sells personal care items as well as ready-made food and ingredients. Everything is vegan. The website is in Japanese only, however the staff speak English and can take orders by phone or fax.

Kobe Halal Food (English menus and product descriptions, but ‘check out’ is in Japanese) – Sells a range of international foods, such as Malaysian, African and Indonesian products. Also sells staples like rice, beans and spices.

Living Life Marketplace (website mostly in Japanese – you can email for English service) – It sells many natural, raw and organic foods like beans, nuts, dried fruit, grains, seeds and spices.

Lohas Town – Sells natural and organic products, including food, health products and beauty products.

Natural House – This is a chain of small supermarkets that also has an online store. It sells quite a few vegan products like seitan and mock meat.

Radish Boya – You can order organic and fair trade fruit and vegetables from Radish Boya (in set boxes). They also have some personal care and cleaning products.

Rakuten – It has a large selection of vegan products, including food, pet food, clothing, shoes, books and personal care products. Click the link to be taken to the results for vegan products. A notable store on Rakuten is Green’s Vegetarian, which stocks many vegan items that aren’t easy to get elsewhere, including tiramisu, pizza, regular and curry gyoza, and spicy fries. They will open their own online shop on April 1, 2020, and reduce the number of frozen items on offer at their shop on Rakuten. 

Rakuten Room – The Rakuten Room app is for sharing products on Rakuten Ichiba (Rakuten Marketplace, somewhat like their own Pinterest). Click the link to be taken to the results for vegan products.

The Nature Shop Karuna – The store is located in Nagoya and has a large range of food products, including ice cream, pudding, soda, scones, rusk, many types of dried soy meat, vegan “chicken” chunks from the Vegetarian Butcher in small quantities, “vegan loaf” soy meat, instant noodles, and cup ramen (plus a few personal care and cleaning products). Vegan products are marked with a “V.”

San-iku Vegetus – They have various food products like soy/gluten meat, vegetarian curries, cookies, as well as a few personal care products.

Someat (English website) – 100% plant-based “grilled meat” and “fried chicken.” 

Value Vegan– frozen “chicken” tenders, nuggets, “meatballs,” “chicken” drumsticks

Vegan Store (Japanese)- Facebook (Japanese) Instagram (Japanese) This totally vegan convenience store located in Asakusa takes phone orders for delivery to homes in in the 23 wards in Tokyo. They will also take online orders beginning on April 5, 2020 (tentative). They cannot deliver outside of the 23 wards in Tokyo. Delivery starts at 300 yen. It is not known if they can take orders in English. Their phone number is 03-6231-6252.

Vegetarian Butcher – Only their “chicken” chunks are vegan.

Warabe Mura Wholefoods (website in Japanese only, but you can request English service by email) – They are located in Minokamo in Gifu prefecture and they manufacture vegan food under the name ‘Sakurai-shokuhin’. They have many products: food, personal care products, cosmetics, books, supplements and more.

Yousei No Mori – An online vegan store selling many food products, as well as pet food, cosmetics and supplements. There is free shipping if you spend over ¥10,000.

Note some of the products on these websites are not vegan, so be careful if you want a 100% vegan product!

4 thoughts on “Online

  1. Sheila Kawakami

    Great information, I’m sure many people will really appreciate this. I would love for you to add our site to this list.
    Everything we sell is vegan, and we do have personal care items along with ready-made food and ingredients for healthy home cooking. The site is in Japanese only, but our staff all speak English and we can take your order over the phone or by FAX. Our most unique product is charcoal, which is difficult to find elsewhere, but is a powerful detoxifier! We look forward to serving you!


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